Pilot Company Kicks Off ‘Life is Why We Give™’ Campaign for American Heart Month
Pilot Company, the largest supplier of fuel and the industry-leading network of travel centers in North America, today announced the return of the Life is Why We Give™ campaign this February with a goal to raise $1 million in support of the American Heart Association’s fight against cardiovascular disease and stroke. Throughout the campaign, guests are invited to visit any of the 700 company-operated travel centers and convenience stores in the U.S. to participate in the fundraising campaign and 100% of the proceeds will benefit the critical programs of the American Heart Association.
“Our continued support of the American Heart Association and the incredible generosity of our guests and team members has contributed more than $2 million for the Life is Why We Give™ campaign since 2018,” said Ken Parent, president of Pilot Company. “Giving to such an important cause, which affects so many of our loved ones, helps the American Heart Association discover breakthroughs and develop initiatives to save and improve lives. Together, we can help countless people within our communities and around the world who are impacted by heart disease and stroke.”
Pilot Company will kick-off its third year of the campaign with several convenient ways for guests to participate at its stores across the country, including company-operated Pilot and Flying J travel centers, Mr. Fuel, Stamart and Pride locations. To easily find nearby locations, download the Pilot Flying J app. The company also will offer ways to give on its Pilot Flying J website and social channels.
During the month of February, Pilot Company’s fundraising initiatives include:
- Paper Heart Icons: $1, $3 and $5 red hearts will be available for purchase at all locations.
- Pin-Pad Round Up or Donation*: Guests can round up their purchase to the nearest whole dollar or elect to donate other amounts at the pin-pad during checkout.
- Donate Online: A donation link also will be included on the company’s campaign website at com/life-is-why throughout the month of February to provide guests another convenient way to donate.
- Social Media Donation: On Valentine’s Day, follow @pilotflyingj on social media for an opportunity to “spread the love” and donate to the American Heart Association.
Pilot Travel Centers LLC ("Pilot") is committed to showing people they matter at every turn as the leading energy and experience provider people rely on to fuel their journeys. Founded in 1958 and headquartered in Knoxville, Tennessee, Pilot is a wholly owned subsidiary of Berkshire Hathaway Inc. and employs approximately 30,000 team members. As the largest network of travel centers, Pilot has more than 900 locations in 44 states and five Canadian provinces, serving an average of 1.2 million guests per day. In addition to travel center services, Pilot and its partners offer trucking fleets a variety of solutions for fuel, credit, factoring, maintenance and rewards. The company operates North America's third largest fuel tanker fleet and supplies approximately 12 billion gallons of fuel per year. Pilot is shaping the future of energy as one of the largest providers of biodiesel and renewable fuels and through the development of its EV charging network and low-carbon fueling alternatives. For additional information about Pilot, visit PilotCompany.com.